Google Tag Manager (GTM) is a tag management system (TMS) that allows you to quickly and easily add and update tracking codes (tags) to your website or mobile app without having to edit the code itself. This can save you time and reduce the risk of errors.
Benefits of using Google Tag Manager:
- Easy to use: GTM has a user-friendly interface that makes it easy to add, edit, and delete tags, even if you don't have any coding experience.
- No code editing: With GTM, you don't need to edit your website or app code to add or update tags. This can save you time and reduce the risk of errors.
- Centralized management: You can manage all of your tags from a single location, which makes it easy to keep track of your tags and make sure they are all working correctly.
- Version control: GTM keeps track of all changes to your tags, so you can easily revert to a previous version if something goes wrong.
- Support for multiple platforms: GTM can be used to manage tags on both websites and mobile apps.
- Integration with other Google products: GTM integrates seamlessly with other Google products, such as Google Analytics and Google Ads.
- Support for third-party tags: GTM can be used to manage tags from a wide variety of third-party vendors.
How Google Tag Manager works:
- Create a GTM account: If you don't already have a GTM account, you can create one for free at https://tagmanager.google.com/.
- Set up a container: A container is a collection of tags, triggers, and variables that are used to manage your tags. You can create one container for each website or app that you want to manage.
- Add tags: Tags are the tracking codes that you want to add to your website or app. GTM supports a wide variety of tags, including Google Analytics tags, Google Ads tags, and third-party tags.
- Create triggers: Triggers are events that tell GTM when to fire a tag. For example, you could create a trigger that fires a tag when a user clicks on a button.
- Create variables: Variables are placeholders that can be used in tags and triggers. For example, you could create a variable that stores the current URL of the page.
- Publish your container: Once you have added all of your tags, triggers, and variables, you need to publish your container. This will make your tags live on your website or app.
Here are some additional resources that you may find helpful: