What is a feed?

A feed is a tape into which content blocks are automatically loaded. The list of blocks can be scrolled. Feeds can be lists of both articles and products. The feed can be placed anywhere on the page. Please note that when it comes to ads in feeds, the term «feed» does not apply to web syndication tools, such as RSS.

Feed examples:

    The main feed on the main page (for example, news feed).
    The main feed on the product or service search results page.
    Horizontal feed on page.
    Feed containing only text.

Some sites use different feed implementations for computers and mobile devices. For example, a table of content blocks can be configured to turn into a feed when viewed on mobile devices. In this case, you can create separate ads in feeds for different types of devices.