Some of you are already familiar with how to analyze statistics, so
they will not require additional consultations. But if in this case you
newcomer, below is a series of indicators that are worth paying particular
1. The number of visitors. This is probably the very first indicator, on
which most bloggers watch. Is the number increasing?
Visitors or decreases? What could be the cause of these
changes (for example, the frequency of updates, the quality of posts, links to
other sites, etc.)?
2. The most popular entries. What posts read more often than others? it
important to know for several reasons. First, beginners
to bloggers, this will make it clear which posts they should write next,
second, you can identify the key pages of your blog,
which can be optimized for specific queries. Besides,
you need to think how to get visitors from these pages
View other content on your site.
3.Partner statistics. Which sites have the most
the arrival of traffic? If this is a blog or website, it may be worth negotiating with its author about the beginning of cooperation and think it over. If this search engine, think about how you can tune it,
to raise your blog even higher in search engine results systems based on internal optimization technologies.
4. User questions. What questions were entered into the search bar by people come to your site from a search engine. On their basis, you can write great posts in the future.
5. Keywords for which traffic comes to your site. Knowledge The key phrases by which people find your site is very helpful. it helps you optimize your blog and helps you write the necessary
for this content.
6. Seasonal traffic. Are there seasonal trends that you can you use to drive traffic to your blog? what causes attendance drops and how you can prepare to subsequent such drops?
7. Day / Week trends. Daily traffic drops weeks / time of day. What time of day / day your blog is
most popular? This information will help you correctly. plan the publication of new materials on the site.
8. Bounce rate. Statistics packages, such as Google Analytics,
provide information on the number of «bad views», i.e. about when people come to your site and leave it without looking no extra page. I think this is very important. an indicator by which you can figure out what you need change in your site. Set a goal to reduce this figure and increase the number of page views per user by making your blog is more attractive.
9. The number of page views per visitor. Like the number of «bad views», this information will help you
determine how often a visitor views other materials your blog, not just the page it came to. I set My goal is to increase this indicator for my blog.
10. Time spent by the visitor on the site. Another statistical indicator that allows you to assess the level of interest Visitors content of your blog. The longer the visitor stayed on your site, the more likely it is to read the material, comment on it and start chatting with other visitors (or this visitor just forgot to close his browser window).
11. The ratio of new and regular visitors. This data helps understand how you have succeeded in converting visitors to permanent readers.
12.RSS statistics. If you use tools like FeedBurner for management of your RSS feed, you will receive a number of useful information. FeedBurner will inform you about the number of subscribers to the feed and what posts people read most often. That is, it again allows you to understand which content is most popular.
13. Outgoing clicks. This feature allows you to find out which links on your blog people click the most frequently. Not only can you sort links by popularity, but also try to figure out what visitors are guided by when clicking on one link or another, and what information is most powerful
interested in your readers.
14. Where people most often click on your page. Some packages statistics, such as Google Analytics or Crazy Egg, provide such information, forming a report in the form of a visual image,
providing information on the most clickable places of yoursite. In my opinion, the Crazy Egg clicks map (Very similar to Yandex Metric https://metrika.yandex.ru/list) is more informative.
compared to the map from Google Analytics. However, it is worth getting acquainted with
both packages to make an informed choice. Information on clickable places is useful when thinking through the design, as well as try different post layout options depending on
places people click on most often.
15. Exit pages. This is information about which pages people leave.
from your site. For several years I have been analyzing these statistics and saw that from one page people leave the site three times more often than with the rest. Looking through this page, I found that it is very bad formatted, which made it almost unreadable. I decided the problem and blocked the pit through which visitors left my site.
16. Statistics on monetization. Many of you want to make money on your blog. Therefore, it is very important to have as much information as possible about how a blog makes money. The data you can get will be display only the amount of income, but if you can, try to determine how much of your site “earns” more. For example, if you use Google Analytics and AdSense, you can find out which pages convert traffic to money better. Similarly, the tracking function of your ad network or affiliate program allows you to get information about the most useful posts from this point of view.
17. Other statistics. In addition to the above, there are still a huge number of available types of statistical data. Geographical knowledge
The position of your readers can also be useful, both when writing content and when placing advertisements on your blog. Not You should also forget about the screen resolution and browser, which are most often used by people who view your site. It is necessary to make necessary corrections to the blog design. In addition, time from time to check the frequency of publication of materials on the site (this will help you evaluate your own work) and how many comments you received to each post.
There used to be an interesting development of «Piwik» but it seems to me that it has deteriorated, although it has a rebranding https://matomo.org/
It should also be understood that there are different ad blockers (AdBlock, uBlock Origin) and since analytics scripts are written in the Java programming language, they also fall under the blocking, as a result of which you get distorted information
This problem is solved by the program AWStats, (https://awstats.sourceforge.io/) as a matter of fact it is not even a program but a script that analyzes the server’s web logs and gives accurate information who connected to the server and when (in fact, you yourself can track if you are the site administrator) but AWStats, Gives more visual information convenient for the ordinary person to understand.
But even here, not everything is reliable. These statistics can artificially cheat spam bots, parsers, malicious trojans, and viruses.
It is especially easy to detect spam bots, simply write the visitor’s IP address to Google, and if this is a spam bot, then it probably already exists in the spam databases.
So do not rush to get euoria from statistics, and remember about the hard practice.