Google Analytics is a system of statistics and analytics for your website on the Internet. Site attendance, site entry sources, visitor’s ip addresses, operating system version, screen size, device type, most popular site pages, average site browsing time and a host of other important parameters are all available in Google Analytics.
To connect Google Analytics to a WordPress site, you need to add a special tracking Google Analytics code for the site. (but there is a flaw, the Google Analytics script can be bookmarked in the ad blocker, so the user can visit your site anonymously …)
But believe me, this is absolutely nothing complicated. You can add code and start using Google Analytics in a couple of minutes. How to add Google Analytics tracking code on WordPress site.